Analytics Glossary
This is a glossary of analytics metrics reported by the SearchStax Site Search solution.
| Description | Example |
|---|---|
| Total Searches | Total Number of Search Requests in the selected time interval. These include searches with results and searches with no results |
| No Result Searches | Total Number of Searches that resulted in zero results. |
| Searches with Results | Total Number of Searches that resulted in 1 or more results being shown to the user |
| Impressions | Results shown to the user as the result of a search |
| Hits | Number of items that match this search. |
| Total Searches with Clicks | Total Number of Searches with at least one click on a result item. |
| Total Clicks | Total Number of clicks on the Search Results that were shown to the user |
| Click-Through Rate | Click-Through Rate is the percentage of tracked searches that generated at least one click on a result. Mathematically it is (Number of searches with at least 1 click / Total Searches) * 100 |
| Searches with Clicks | Total Number of Searches that resulted in a Click Through Event |
| Avg Click Position | Average of the positions of the impressions that were clicked in the list of results |
| Average Search Latency | Average Latency across all Searches |
| Total Sessions | Total number of user sessions when a search was fired. A user can execute multiple searches in a session. |
| Searches per Session | Number of Searches per session. Mathematically, it is Total Searches / Total Sessions |
| Search Exits | The number of searches made immediately before leaving the site |
| % Search Exits | Search Exits / Total Unique Searches |
| % No Results | Percent of Total Searches that produced zero results. |
| MRR | Mean Reciprocal Rank. The average of 1/Click Position for all click-through events. It normalizes the score to the range 0 to 1, with 1 being best. |
| Total Impressions | Total Number of Impressions shown across all searches |
| Total Clicks | Total Number of Clicks that were made on the shown impressions |
| Item Click-Through Rate | Percentage of Total Impressions that received a click-through event. Mathematically, it is (Total Clicks / Total Impressions) * 100 |
| Searches with Related Searches | Number of total searches that offered at least one Related Search. |
| Related Searches with Clicks | Number of Related Searches that were launched by the search user. |
| Related Searches Click-Through Rate | “Related Searches with Clicks” divided by “Searches with Related Searches” x 100. |
Questions?
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